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The real source of competitive advantage lies in the context.
From Marketing to Servicing through New Products Development and Order Delivery, it is the internal environment that allows people to individually and collectively create far more value than they could if they were employed elsewhere.
Shaping the context as the real source of innovation and growth is the primary task of managers, and the best measure of the firm’s quality of management.
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 The companies that were most successful in transforming themselves into flexible, competitive, fast moving firms, did not first decide to change their organization, nor their people: they initiated a course of action that changed
the way individuals and teams relate to each other in responding to performance expectations.
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Mindsets, attitudes, leadership roles, and key business and management processes have evolved with intense support of the management, until individuals feel the legitimate pride of their collective results.
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How much do 12 quotes
apply to your organization?
Do a quick online test of
your organization ’s context
for Innovation & Growth.
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